Anthony Bottley / Shoot overview
Meet the people behind AWH
Friday, October 23, 2026 · AWH office, Deerfield Beach
Real team stories, hands-on coaching and a clear picture of joining AWH.
30–90 seconds each
and office moments
Up to 8 hours of coverage
Visual concept
Shoot plan · Friday, October 23
The shoot day
Proposed agenda
All times Eastern · 8:00 am–4:00 pm
Shoot location provided separately
- Arrival, lighting and sound setup
- Anthony interviews: About AWH + Meet Anthony
- Culture and coaching demonstrations
- Three agent stories and supporting scenes
- Lunch and media backup
- Before You Join welcome + HR guidance
- Portraits, team and office photography
- Walking shots, B-roll and pickups
- Final checks, backup and pack-down
- Shoot wraps
Photo plan · 30 edited photos total
Photography plan
The photos we plan to capture
30 edited photos total, selected across the priorities below
Planned photography begins at 1:45 pm. The final mix depends on available spaces, willing participants and time; there are no fixed quantities per category.
Priority 01
Anthony portraits
A clean headshot, a relaxed seated portrait and a wider portrait in the office, with natural expressions.
Use: Leadership bio, website About page and recruiting graphics.
Prep tip: Choose a pressed outfit and a simple, tidy office background.
Priority 02
Team headshots
Individual portraits of willing, available team members, with a consistent background and lighting setup.
Use: Staff profiles and meet-the-team posts with a cohesive look.
Prep tip: Confirm who is comfortable taking part and ask them to be camera-ready.
Priority 03
Team group photos
Anthony with available colleagues in a clean group arrangement, plus smaller team pairings where practical.
Use: Team introductions, recruiting banners and culture posts.
Prep tip: Choose an uncluttered area where the participating team can gather.
Priority 04
Coaching and collaboration
Anthony listening or coaching, colleagues discussing a training example and natural working interactions.
Use: Recruiting content and support-focused posts that show how the team works.
Prep tip: Have a simple, non-client training example and willing participants ready.
Priority 05
Office environment
Wide views of the entry or reception, shared workspace and a tidy desk, using the strongest available spaces.
Use: Website sections and posts that help candidates picture the office.
Prep tip: Clear clutter and remove client details from screens and paperwork.
Priority 06
Brand and detail shots
AWH signage or logo where available, hands taking notes and close-ups of neutral office or training materials.
Use: Social graphics, post backgrounds and video cover options.
Prep tip: Set aside clean branded items and blank sample materials, without confidential details.
For flexible use: Prioritize a mix of portrait and landscape compositions, with room for text and cropping where practical.
Eight stories / Your notes
Ready-to-film talking points
Eight videos. Four short beats each. Edit any point below.
3-person Visionx crew · Two-camera interviews + roaming / gimbal coverage
Planning only: no extra deliverables, shoot time or guaranteed participants.
Filming + editing essentials
- Label demonstrations as practice. Use personal history only when confirmed firsthand; never manufacture mistakes, praise, improvement or outcomes.
- Keep the office location, member/applicant details, live accounts and real sales-call audio off-camera. Use willing, cleared participants, professional attire and approved product placement.
- Discuss available options, not all carriers. No eligibility, coverage, doctor-network, savings, income, performance, hiring, response-time or fixed training promises.
- Film the actual help step, not an invented escalation policy. Verify current application steps and role terms with HR before publishing.
- Edit with energy. Use fewer words in fast sections; slow down for readable text. Simple graphics, clean dialogue and an earned aha.
32 / 32 chapters ready
Video 01 / Introduce AWH
About American Way Health
Prep: Clear a tidy desk; hide client details.
Company positioning + proposed fictional shopper example
Start with coverage confusion.
Explain AWH’s role.
Show the comparison process.
Connect guidance with agent support.
Video 02 / Introduce AWH
Meet Anthony
Prep: Be ready to show one real coaching moment.
Present-day leadership + Anthony’s supplied mottos
Lead with Anthony’s motto.
Connect expectations and support.
Show one coaching moment.
Close with effort and encouragement.
Video 03 / Introduce AWH
Inside Our Culture
Prep: Invite willing colleagues; clear a shared workspace.
Present-day collaboration through a proposed practice exchange
Open on a useful question.
Show culture through actions.
Work through an explanation together.
Close on shared progress.
Video 04 / Show the support
How Coaching Works
Prep: Have one coaching cue and a blank training sheet.
Proposed fictional training demonstration
Start with the doctor concern.
Ask, listen, then explain.
Show the real retry.
Make the next step clear.
Video 05 / Show the support
Agent Story: Getting Started
Prep: Choose an agent for a present-day learning exercise.
Proposed present-day learning exercise, not a first-day story
Follow today’s learning task.
Keep the learning sequence simple.
Use a plain reference card.
Invite questions about training.
Video 06 / Show the support
Agent Story: Finding Support
Prep: Bring a willing agent and a helpful colleague.
Proposed help exercise filmed today, not a past client story
Open on a current uncertainty.
Find the right next resource.
Show the actual help step.
Check the next action back.
Video 07 / Practice and next steps
Agent Story: Building a Skill
Prep: Choose a pair for one short communication exercise.
Same-session skill practice, not a historical transformation
Start with the agent’s attempt.
Practice everyday language.
Record both actual attempts.
Let viewers hear both attempts.
Video 08 / Practice and next steps
Before You Join
Prep: Confirm current application steps with HR.
Recruiting preparation + proposed practice; HR verifies next steps
Welcome interested candidates.
Prepare examples and useful questions.
Practice a brief introduction.
Use the HR-verified next step.
Keep or submit your notes
These prepared notes can be edited before submission. Please do not include real client details or confidential account information.
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